Online marketing is setting the trend for a new wave in communications. In South Africa, there is a growing interest which is not only motivated by a global recession but also a drive toward more measurable advertising. An additional stimulus was the worldwide observation of the success of the Obama election campaign.

Addressing the lack of qualified people to lead this revolution, the AAA School of Advertising and Google South Africa have joined forces to offer the first fully comprehensive training course on AdWords. The training programme is one of two courses that the AAA is launching under the auspices of its new Digital Marketing Academy. Digital Marketing Strategy is the second option and forms part of a practical overview of the field of digital and online marketing, and its application within the marketing and communications industry.

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