Search Engine Optimization (SEO)

7 ways SEO copy writing differs from writing offline copy?

What is the difference between normal copy writing and SEO copy writing? Many think that all that is required to write copy for the web is to pepper it full of keywords. No, writing copy for the web, is not only about keywords but there are many factors involved to benefit a website visitor and your SEO campaign.

When writing copy for the web the following should be considered: Your keyword and content strategy would have been determined at the start of your SEO campaign.

1. Do not write copy for Search Engines, write it for your target audience. Take into account how your target audience would go about trying to find a site like yours through search engines and purpose your copy appropriately.
2. Include Calls to Action. Every web page should have a purpose, a specific action you would like the visitor to take. It may be posting a comment (on a blog), purchasing an item (on an e-commerce store) or completing a contact from. Be sure to include one or two calls to action on your copy as users do not always know it is possible to perform those actions.
3. Highlight the important bits. You probably skimmed through this post only reading the text in bold right? We are all short of time, so are your users. By ensuring the main message you are trying to convey is communicated quickly and easily, ensure the calls to action and important information is highlighted by changing the colour, font size or making it bold.
4. Keep It Simple, Stupid. To reach as many people as possible make sure the language used can be understood by everyone. This will give the reader more time to perform the actions you want them to, grass the ideas you are trying to share instead of Googling the definition of big scary words.
5. Include links explaining concepts further. In the start of this blog post I mentioned ‘the start of your SEO campaign’. Notice that it was linked to a previous post that explains the questions that should be asked before starting an SEO campaign.
6. Main points at the begining of a sentence. This saves those reading your copy time and also helps with scanning.
7. Add your SEO copy writing suggestion as a comment. This list is far from complete. Please feel free to post a comment below suggesting an SEO copy writing tip.

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