June 20, 2012

Why Your Business Needs a Mobile Marketing Plan


More than half of the people on earth own a mobile device, with an opportunity in the hands of four billion people how can you not have a mobile marketing action plan? Mobile devices are no longer limited to phone calls and instant messages, with more than half the people using their devices to do product research and read emails, why didn’t you think of mobile marketing first?

A conversion rate of 90% shows the effectiveness of mobile marketing and has been proven to beat desktops. 90% of all text messages are opened within four minutes of receiving it, which means we are all literally glued to our devices, 24/7. Open for any marketing coming our way.

People feel they can’t live without the functions of these devices, while this is such a hot topic, jump on to the band wagon of mobile marketing, before it gets too heavy and who knows what’s next. We all know what people say but technology rules.

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