Social networks are a great way to connect and reach out with people. But managing different social network accounts can take a lot of time. Auto publishing to your various social media outlets is one way can make life much easier on you. While the more active you are, the better, but it can be tiring to do each post individually often enough to keep your customer base interested.
Why You May Need It
You are probably aware of how important social media is becoming to businesses large and small. It is how a number of companies notify customers of upcoming deals and sales, it is where new customers can sometimes find the business for the first time, and it is a way for the business to interact with the community at large.
Auto publishing can be a huge timesaver. While you still want to engage on each account in a meaningful way and remain active, sometimes the number of accounts that a company might need to remain viable takes too much time out of the day.
There’s a Tool for That
Some companies like HubSpot offer a social media publishing tool, which assists the you as a business owner as you updates on all social media platforms. These tools streamline the process of updating to all your social media accounts and will sometimes provide guides for the best ways to get your message out.
The best part about these tools is the ability to schedule future updates. You can spend an hour or so each week or month writing new updates for your company and schedule the tool to post one of these updates on certain dates at a specific time and on certain accounts. This lets you decide if you update more than once a day, just once a day or weekly.
On Your Own
Many social media sites are linked to one another so that what is written on one can be shared on another. You may have noticed, for example, a person’s post on Twitter being cross-posted to Facebook. If you keep your posts to formats that will work in all formats, you can easily write one and then use the share function to send it to others.
This doesn’t allow you to time your posts like you can with a tool, but cross posting is not difficult if done well. If you prepare your posts ahead of time, it can take very little time to actually update while still promoting your business.
Other Helpful Tips Regardless of Your Method
Keep information short. Provide your followers with all of the facts they may need in condensed chunks. It makes it easy to post and to share.
Time well. Check out data collected by companies in the know and responses to your posts to find the best times to update your various social media accounts.
Share and share alike. Make sure that visitors can easily share your posts. It’s one of the best ways to spread your company’s news and messages beyond your existing circle of contacts. And the best part is it costs you no time at all.
This post was written by John Reynolds on behalf of 9th sphere, your SEO Toronto offering online marketing and Web design services.