You may have all heard about SEO and its importance. However, if you’re new to this entire concept, there are going to be plenty of mistakes that you commit which could be detrimental for your website or blog. Therefore, let’s take a look at some of the biggest mistakes that people make regarding SEO:
Don’t postpone – Most people consider doing SEO once the entire website is set up. However, if at all you want to reap the benefits form the day your website is launched, make sure to keep SEO in mind from the very beginning. Backlinks and stuff can wait, but on-site SEO should be your main focus from the day you begin the coding of your website.
Creating Flash websites – Yes, this is a great way to make your website look beautiful and perform well. But, search engines can’t read flash and therefore they won’t know what your website is all about. Hence, even if you’re creating a website entirely using flash and javascripts; make sure to include some plain text in order to help the search engines.
Focus on your main keywords – Choosing the right keywords for your website is really important as this will help increase the chances of your website appearing at the top of the search results. Usually people ignore the long tail opportunities at hand and this should never happen.
Don’t overdo SEO – Usually people tend to add keywords to every sentence they write. This isn’t going to help your site rank better. On the other hand, it could lead to a massive drop in your rankings. Hence, when writing the content of your site, see to it that you write keeping the reader in mind as then you would automatically be writing for SEO as well.
Don’t forget mobiles – Nowadays, a lot of people are browsing form their smart phones and any website that forgets to optimize their website for this market is surely losing a lot of potential customers and sales. Therefore, when creating your website make sure to create a special mobile version as well.
Implement Social Media – Social media is one of the best ways to get your website some much needed traffic. This medium is growing at a rapid rate and hence you need to tap into it from the very beginning. Therefore, use Facebook, Twitter, Google+ and all the other search engines for your benefit.
Out bound links – Usually most web designers don’t focus on their out bound links. Search engines learn a lot about your website through outbound links as well. Therefore, even if you’re paid to link to some unrelated website just because you have lots of traffic, don’t accept it as it could lead to negative effects on the SERP’s
SEO is never ending – Doing it once and forgetting about it is the biggest mistake people make. SEO isn’t something that can be forgotten about. You need to stay ahead of your competition all the time and the best way to do this is to use Analytics and reports to make sure that you’re making the best use of your time and efforts.
Abhishek is a seo professional and he enjoys writing on a range of SEO related topics. Please click here to reach him on LinkedIn.
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