Search Engine Optimization (SEO)

SEO Blog interview

JAYZ internet solutions interviewed myself and Rafiq on our new project, SEO Blog, to find out what our strategy is behind the initiative and how we plan to share experiences we have had in the search marketing business. Video after the jump Read more »

Help create SEM & SMO case studies for charity (#jail4bail)

With the Jail4Bail charity campaign kicking off Charl Norman and I decided to get involved by using the “Jail4bBail – R1000000 for Autism” campaign as a case study?

If there are any Marketing Professionals or students out there who would like to assist us in compiling the Social Media and Search Engine Marketing case studies and learning from us in the process please comment below or get in touch with Charl Norman and I.

How to get your blog updates on Facebook

Join the SEOblog.co.za network on Facebook now for up to the minute Search Engine Marketing eDucation on Facebook While you’re at it, add your blog to facebook quickly and easily with the BlogNetworks FaceBook application.

If you do not want to add another Facebook application to your Facebook profile it is possible to import your blog RSS to your Facebook notes.

SEO tips and tools

Search engines are always improving their algorithm to better index small websites with quality unique content. If you have the seo basics right from the start your website can benefit from organic (free) traffic. There is however a lot of confusion regarding the basic techniques around search engine optimization which could lead to your website being penalized by the search engines. Here’s a list of basic seo tips and tricks to get you started on the right track. We will be adding to the list on regular bases so be sure to bookmark this page.

1. Dynamic titles – Make sure your pages title tags contain related keywords to your content. Also put yourself in your potential visitor’s shoes – write a title which the visitor will find interesting and possibly click on e.g. seoblog.co.za/seo_tips.php – If you are using Wordpress set the permalink in options to date and name.
2. Deep linking – This is a quick way to tell search engines you have targeted content on your website related to the keyword you are linking. Link to pages within your website using a related keyword to describe the content instead of linking ‘click here’. This could also contribute to your page views and user session times as the visitor will be discovering more content as he reads.
3. Building links – Link building is the key to search engine optimization, especially if you have third party sites linking keywords in their content to your homepage and sub pages. Established websites linking back to your website’s content raises your website’s ‘trust’ level on the internet.
4. Get indexed – If your website is new and haven’t been indexed by search engines getting a back link from a quality site will help alert Google and co to crawl your pages.
5. Think quality links – The impact of a bunch of low quality websites linking to your website will have less effect than one quality established website back link.
6. Setup your XML sitemap – Setup a sitemap using any sitemap generator or any of these plugins if you are on the Wordpress platform. Sitemaps will guide the search engine spiders crawling your pages to all the quality content. If you have loads of content setup different sitemaps to categorize your content for the spiders to crawl.
7. Track your goals – Start off by setuping up SEO campaign goals and then track your progress with Google Analytics. We will go into great detail with this application very soon but for now sign up, add the tracking tags and let Google collect some data so you have stats to work with.
8. SEO Books – Get your hands on these quality search marketing resources – the Quirk eMarketing text book or SitePoints’s SEM Kit.

Search Engine Optimisation

Search Engine Optimisation (SEO) Chapter 6 – eMarketing Textbook. (website coming soon)

The Foundations

Saluton Mondo! Hello wwworld.