In The Spotlight


Meet the Press
SEO

Grey Hat SEO Tactics You Can Use (At Your Own Risk)

Posted  September 28, 2012  by  Guest Author

Things aren’t always black and white, they say, and that applies to SEO, too. While there is so much talk of white hat versus black hat tactics, there is also the less-discussed grey hat strategy.

Full Story »

Setting Yourself up for AdWords Failure
Social Media

Setting Yourself up for AdWords Failure

Posted  September 27, 2012  by  Guest Author

Are you thinking of investing in Google AdWords? If you decided that this would be the best online marketing method for your business, it’s time to see what factors contribute to one’s success or unfortunate failure.

Full Story »

Twitter Ads to Become More Targeted
Social Media

Twitter Ads to Become More Targeted

Posted  September 26, 2012  by  Guest Author

Just when you thought it was invasive enough when you search for something online and a minute later you see an ad pop up about the exact topic, it gets worse. Twitter is now following suit similar to Google and Facebook, announcing the roll out of more targeted advertisements focused on who you follow, what [...]

Full Story »

5 Tips for Setting up your PPC Campaign
SEO

5 Tips for Setting up your PPC Campaign

Posted  September 25, 2012  by  Guest Author

The significance of the Internet to reach customers has prompted businesses to market and advertise their products and services using search engine marketing or SEM.

Full Story »

Should Community Managers Follow Back on Twitter
Marketing

Should Community Managers Follow Back on Twitter?

Posted  September 21, 2012  by  Guest Author

Enough has been said about Twitter being the most effective medium for brands, celebrities, business and communities to interact with their audience. It is concise, enables link sharing and is absolutely simple to use with not too many features.

Full Story »

The Latest
 



 
 
 

 
successful-internet-marketer

The Key Traits of a Successful Internet Marketer

Success is never guaranteed in life, neither is it assured in internet marketing. However, among the wide array of successful internet marketers there are distinguishable traits that these individuals possess. These characteris...
by Guest Author
1

 
 
SEM
market-share

Search Engine Market Shares For 2011

  Half the year has gone by and there have been some big changes in all the search engines. We went through some stuff like the panda update, which lost you some link juice from some quality sites and also various page ran...
by Darren
1

 
 
fvsg

Google +1 vs. Facebook Like: SEO Cage match

So everybody’s seen that little +1 button pop up next to their search results when they use the ww.google.com site. What is it and what does it imply? Most importantly, how can we use it to improve our sites rankings! So we d...
by Ruan
1

 

 
brand-building

Brand Building VS Link Building: What’s the difference?

Brand building and link building might sound very similar, even if you have been in the SEO industry for years. However, brand building and link building are two totally different things, and each has its benefits. There are di...
by Darren
1

 
 
worthless-without-social-media

Most bloggers are worthless without their Social fans

It is a social world and social media has exploded in the last couple of years, leading to millions and millions spending large portions of their lives on the internet. If you are an avid internet junkie and like to keep up wit...
by Cale Pissarra
1

 

 
5-reasons-seo-campaigns-fail

5 Reasons Why SEO Campaigns Fail

Every year plenty of SEO campaigns are started and a lot of them fail for many different reasons. Sometimes it’s the clients fault; sometimes it’s the companies fault. I do not want to start a blame game here but rather I w...
by Darren
1

 
 
crime-scene-do-not-enter

Social Media Crimes Brands Should Not Commit!

After reading an article about deadliest social media sins of brands (on Mashable) it got me thinking. Any business’ social media account is like their own billboard; whatever they put on it will stay with them till the end o...
by Donne
1

 
 
banner

The Do’s and Don’ts of Social Media for Business

In any business plan there are DO’s and DON’Ts, therefore naturally there would be a few DO’s and DON’Ts when utilizing social media for business purposes. Social media is a relatively new department for most marketing ...
by Lindse Marco
1