Things aren’t always black and white, they say, and that applies to SEO, too. While there is so much talk of white hat versus black hat tactics, there is also the less-discussed grey hat strategy.
Are you thinking of investing in Google AdWords? If you decided that this would be the best online marketing method for your business, it’s time to see what factors contribute to one’s success or unfortunate failure.
Just when you thought it was invasive enough when you search for something online and a minute later you see an ad pop up about the exact topic, it gets worse. Twitter is now following suit similar to Google and Facebook, announcing the roll out of more targeted advertisements focused on who you follow, what [...]
The significance of the Internet to reach customers has prompted businesses to market and advertise their products and services using search engine marketing or SEM.
Enough has been said about Twitter being the most effective medium for brands, celebrities, business and communities to interact with their audience. It is concise, enables link sharing and is absolutely simple to use with not too many features.
Success is never guaranteed in life, neither is it assured in internet marketing. However, among the wide array of successful internet marketers there are distinguishable traits that these individuals possess. These characteris...
Half the year has gone by and there have been some big changes in all the search engines. We went through some stuff like the panda update, which lost you some link juice from some quality sites and also various page ran...
So everybody’s seen that little +1 button pop up next to their search results when they use the ww.google.com site. What is it and what does it imply? Most importantly, how can we use it to improve our sites rankings! So we d...
Brand building and link building might sound very similar, even if you have been in the SEO industry for years. However, brand building and link building are two totally different things, and each has its benefits. There are di...
It is a social world and social media has exploded in the last couple of years, leading to millions and millions spending large portions of their lives on the internet. If you are an avid internet junkie and like to keep up wit...
Every year plenty of SEO campaigns are started and a lot of them fail for many different reasons. Sometimes it’s the clients fault; sometimes it’s the companies fault. I do not want to start a blame game here but rather I w...
After reading an article about deadliest social media sins of brands (on Mashable) it got me thinking. Any business’ social media account is like their own billboard; whatever they put on it will stay with them till the end o...
In any business plan there are DO’s and DON’Ts, therefore naturally there would be a few DO’s and DON’Ts when utilizing social media for business purposes. Social media is a relatively new department for most marketing ...