Comments on: SEO Questions – Who? What? Where? When? & Why?

By: 7 ways SEO copy writing differs from writing offline copy? | Search Engine Optimization (SEO)

Tue, 13 Jan 2009 15:27:12 +0000

[...] When writing copy for the web the following should be considered: Your keyword and content strategy would have been determined at the start of your SEO campaign. [...]

By: Search Engine Optimization Tutorial

Search Engine Optimization Tutorial — Fri, 21 Nov 2008 10:00:45 +0000

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By: Seospan Services

Seospan Services — Thu, 06 Nov 2008 15:52:44 +0000

WHEN is the best time to actually embark on an SEO campaign??just want to make things clear.

By: Rafiq Phillips

Rafiq Phillips — Mon, 03 Nov 2008 10:45:51 +0000

Thanks for your comment Joy-Mari. To do the 'HOW' bit you first need the right SEO tools...

By: Joy-Mari

Joy-Mari — Fri, 31 Oct 2008 10:50:31 +0000

Simple and easy to understand. Fabulous. Perhaps you could include HOW? as well?

By: christmas flowers

christmas flowers — Fri, 31 Oct 2008 06:01:32 +0000

I CANT COMMENT TOO LONG ON THIS POST. BUT I CAN SAY ONE THING , THAT IS THIS POST IS EXPLAINED IN TOTALLY DIFFERENT WAY.

By: Expert Search Engine Optimization Services

Expert Search Engine Optimization Services — Fri, 31 Oct 2008 05:50:15 +0000

wow,

great article,

thanks your so much for introducing seo campaign start questions, i have bookmarked your article and now will share ir with my all friends

By: Arthur

Arthur — Thu, 30 Oct 2008 12:25:02 +0000

Looking at the questions from another angle, one could also say the following:

WHO: SEO can be used to define WHO you are in your industry or WHO you are online, determined of course by WHO you think you are and WHO you would like to project yourself as.

WHAT: WHAT would you like the user experience to be once they land on your site and WHAT should the “take-away” be when they have logged off.

WHERE: For a company selling one product or one service, embarking on an SEO campaign will depend on WHERE your product is in its product life cycle. For a product and service it will determine WHERE in the market (which end) and the target’s mind you want to position your offering.

WHEN: This could also refer to WHEN is the best time to actually embark on an SEO campaign. I have seen startups whose ducks are still in eggs (never mind in a row) and already they’re gunning for keywords and directory listings.. Get it right before you go out there. YOU WILL BE CALLED ON TO ANSWER QUESTIONS. Hard Questions.

WHY: Why should the user even bother to explore your site? This is where your USP should come through strongest.. perhaps even explicitly. To most people a website is a website is a website. Not many people view a site as a piece of digital real estate and therefore do not bother to highlight the pros and cons right from the getgo.