Various companies across the nation and around the world have bought into SEO services in an effort to increase website visibility online and boost site rankings in the SERPs. In doing so, companies gain more customers, helping to generate more revenue. Utilizing the services of an SEO company is an effective way for companies to help get their name out to the online community, especially with today’s advanced technologies which allow audiences to reach websites via mobile.
Without a doubt, when searching for an SEO company to help your site gain more online exposure, you should take the time in order to select a reputable and reliable company that you can count on. Although you want to be sure of the company you select, it’s important that you also understand SEO in order to help your campaign succeed and to ensure that the company works in your best interest.
Prior to searching for an SEO company, below are three things you should understand about SEO.
Google algorithms matter, big time
If you want to utilize the services of an SEO company, it’s crucial that you understand the workings of the king of the search world, Google and how the search engine ranks websites. Google’s latest algorithm, Penguin, released this past April, is targeting sites that appear spammy or are following black hat techniques. The purpose of the algorithm is to crack down on sites that are purposely over-optimized and cheating the search system. Such sites are those with duplicate content and link-stuffed content. Google recognizes the unfairness between sites that cheat the system and sites with valuable content. If you want your site to stand high in the rankings, know how to watch out for the Google Penguin and keep up-to-date with Google’s latest algorithms and search criteria. By playing according to Google’s rules, your site has a better chance of achieving higher rankings.
Making it to the top doesn’t happen over night
One common question companies ask after hiring an SEO company is why their rankings aren’t standing on the top of the SERPs. Unfortunately, getting that top spot in Google doesn’t happen overnight and can take months. SEO companies have to keep a close watch on your website and study how Google is reading your site as well as examine competitors and their rankings. While your website may be optimized with keywords and offsite content is produced, your site may be up against harder competition than expected. All-in-all, you have to be realistic about the expectations.
Be open to new ideas
Webmasters live and breathe internet marketing and SEO, and are aware of the latest tactics to help your rankings soar. But, they will only perform the work that you allow them to. There are various ways your businesses can gain more online exposure other than just with an SEO-enhanced website. Such ways include creating a company blog, guest blogging and getting involved in social media. You don’t necessarily have to put all of these in your campaign with an SEO company, but it’s always good to be open to the possibility and hear what an SEO company can tell you about them.
If you’re interested in utilizing the services of an SEO company, keep these in mind to help you better understand the SEO company and work with them to help your site gain more visibility online.
Jillian Johnson is a professional content writer with an interest in internet marketing and SEO. Follow her @JillianLJ87.