Content is king. We always see this everywhere. Needless to say most people especially those who do a living because of writing “dump” a lot of content online. We are urged by Google to submit and publish many high quality articles and other forms of content. There’s no problem with it because companies have a lot of human resources (outsourced) to supply the needed demand.
However, with the rate content uploads, there will come a time that we will reach zero growth.
Law of Diminishing Returns, Saturation Point
We hear these terms somewhere. The basic concept that these two technical terms have in common is that in any event or phenomenon there will come a time that growth will diminish, and eventually will reach zero. Furthermore, nothing can be taken in anymore – it’s saturated already. Basically, it is a point in a graph wherein no more progress can be made. Just imagine a plane taking off and then it reaches its maximum altitude. It has no other way but to go down.
Same with content production in SEO.
What are the facts?
We are in the Big Data – a period characterized by too much stored information. Good thing that we have the technology to store all of the data that we have now. May it be online or store in our own PCs.
According to an article from BBC.com, the total amount of data that the world holds now is equivalent to 13 layers of books over China. We are entering the period of exabyte (with 18 zeroes).
With the influx of internet data, it also follows that more and more people use the web. The penetration rate of internet use among populations from different countries also rise.
According to internetworldstats.com, the total number of internet users as of December 31, 2011, is around 2.3 billion. In just more than a decade, the increase in the number of internet users is 528.1% with a penetration rate of 32.7%. Last 2000, the total number of net users was just around 361 million.
So at what point in time will we reach zero growth?
In the field of social science research, data saturation refers to the point or stage of a research when no more new data can be produced. This is the point when the researcher no longer hear or record new information from his/ her respondents.
In SEO web content production, imagine how many people post new content everyday. We really cannot know when we will reach that point. But when that time comes, we will surely make no mention of “content is king” anymore.
On the other side, because information becomes outdated so fast, there is always a demand for new content. It is this aspect of the dynamics of web data that permit us to upload tons of content.