If you are looking for a more aggressive way to market your business online but you don’t want the hassle of dealing with popular advertising mediums, then hiring a performance SEO company may be the answer for you.
Performance SEO goes beyond basic SEO methods to really drive traffic and conversions to your website.
How to Find Your Performance SEO Company
The good news about finding the best performance SEO company is there really aren’t that many of them out there. It’s a risky business, offering a service in which the customer only pays SEO fees if they are ranking on the first page of search results.
Just finding a company that is willing to put their compensation on the line based on performance is a fairly good indicator that you’ve found an excellent company.
Even if a company knows they don’t get paid unless they perform isn’t enough, however. They must have the skills and marketing expertise required to push through all of the noise online in order to get your website at the top.
This requires a very clever use of keywords, knowledge of the industry in which your business operates and creating a high quality website that shines in Google’s eyes.
When you are looking for a performance SEO company, consider their:
- Portfolio. Examples of completed work that has already proven to be successful is worth more than any amount of pitching a company can do. Plan to spend an hour or two going through their portfolio and really dig deep to see how they executed their strategy.
- Flexibility. While performance SEO is typically based around a proven keyword or two, the internet does change constantly. If one keyword isn’t working out, your SEO company should have the flexibility to try another. They should also be flexible about their techniques, trying out different methods until you’re getting the results you want.
- Affordability. Even if you aren’t paying any SEO fees until you see results, there may be an initial investment to get things going. Furthermore, once results do come in, you’ll be responsible for paying for them. This can become very expensive very quickly, so be sure you know what to expect before you make the commitment.
A performance SEO strategy certainly isn’t for everyone, but it can bring incredible returns on your investment if it’s done right. It all comes down to finding a company that has the skills necessary to drive a winning marketing campaign in a competitive online world.
Don’t rush to make a decision. Take the time to really learn about the company you’re considering hiring and be sure to ask any questions prior to contracting with them.
By guest blogger James who specializes in writing about performance SEO.