You just launched a new site, began a new business venture. You’re confident in your product/service. That’s taken care of. What’s not is your brand’s level of traffic and customer intrigue. Something has to be done about that. You’ve heard about the benefits of online marketing tactics, such as SEO and PPC (pay-per-click) services. You’re very interested, but would like to learn more. Here’s your chance.
SEO vs. PPC
Those in the online marketing industry understand the stark contrasts between PPC management and SEO tactics. However, many businesspeople do not have the time to make such distinctions; they keep focused on their own field. Understand this. SEO is a longer-termed project. It does help with traffic and gaining attention, but such traction is not made directly ‘out of the gate.’ Alternatively, if a startup wanted to gain short-term traction, using a PPC management service is a sound method. A startup can begin fielding traffic from the first day (first hours) of the campaign.
As referenced above, many businesspeople are intrigued by online marketing, yet don’t have the time to learn properly. They don’t have the time to devote to the PPC process. Outsourced vendors do have the resources to commit. That’s exactly what PPC requires, intense commitment. Being vigilant ensures a great ROI. Unfortunately, a number of startups endeavor at tackling PPC management on their own, and often fail, losing money in the process. Vendors devote one member or an entire team to the process. That’s how you want to manage your startup campaign.
Do you know what terms to use in your campaign? Do you know how much competitive words cost? Are there other words your brand can use to gain traction and intrigue? You may not know; but, it’s likely a PPC management service can answer those questions. Their experience is worth something in itself, which may make the decision to pay others for internal work an easier one.
It’s Easy to Trace ROI
Some online marketing initiatives are difficult to look upon with a black-and-white lens. For instance, a brand may see an SEO campaign didn’t raise levels of traffic a whole lot, yet it helped produce conversions. Pay-per-click management, though requiring diligence and experience, is straightforward. A PPC management service can show you where your money was spent and if those expenses garnered revenue for your business. While some outsourced services may make brands struggle to determine a ROI, PPC management is not one of them.
James Brown works with a team of writers at WebiMax, addressing online marketing needs for a range of clients.