Say you have an article or a page already that you are happy with and proud of even, and you think it should be doing a lot better than it is. It can be highly frustrating in this case if it just isn’t getting the love it deserves from Google, or if it could be doing a lot better. In such circumstances it is necessary to go back over your page in order to improve the on page SEO.
Here we will look at five quick things you can do to accomplish this that will help you to get more from your page and help it to climb the ranks of the SERPs. Go back to your old pages, apply these steps, and you should be in luck.
Better Keyword Integration
The keywords in your content are the most fundamental aspect of your SEO and what will be used by Google to ascertain the subject of your page. But at the same time there is a very fine balance to walk here between keyword stuffing and an article that flows naturally but is easy for Google to categorize. Make sure that you walk this line correctly, and if necessary, look into deleting some keywords or adding some more in. Note as well that your keywords are most effective at the start and at the end of paragraphs and bodies of text, and that semantic search is now ensuring that synonyms play an important role in SEO too. Just changing your content from time to time will also please Google as it shows that your pages are up to date and relevant.
Better Use of Images
Images have a very important place in SEO and can help you in many ways to get more from your pages. You should try to make the most of this by using images that have keywords as their file names as well as their alt and title tags. Meanwhile you should also look at making sure your images are unique, which might mean use of Photo Shop for instance to flip around some images.
Google has recently begun punishing websites that have more advertisements than content above the fold. Look at rearranging your page if the first thing visitors see is three adverts and no content. Otherwise this can be a sure fire way to see your website drop through the ranks.
Meta tags still play an important role, and if nothing else they will help your site to look better in previews on the SERPs and on social media sites. Make sure you have meta tags, and make sure they’re short and snappy while at the same time being as enticing as possible.
Google rich snippets help your pages to stand out in the SERPs, but it’s also safe to assume that Google rather likes them too. As such, you should try and make use of these by including things like an authorship schema so that Google’s spiders can quickly find the relevant information on your pages.
Hi, I am Bren Hammel, a web design and SEO consultant with EurekaSEM. My work with my website design Newcastle firm has helped me learn a lot of about SEO, design and conversions and I enjoy sharing tips with other webmasters through guest posts.