Hiring a professional SEO company to help you optimize your website for higher rankings will bring a huge benefit to your business. A good quality SEO consultant will be able to identify your target audience and design a custom campaign which will ensure that you are ranking for the right keywords and bringing in as much traffic as possible.
However, not all SEO companies are created equal. Some will provide you with good quality professional services and others will simply scam you out of your money. There are some dubious SEO companies out there that use dodgy techniques and make false promises. Using these services not only wastes your time but can even do more harm than good.
So when you are choosing an SEO company, how can you tell which services are good and which ones are rotten to the core? It takes a bit of a closer look to tell when something smells fishy about an SEO company, so here are some of the things to look for:
Dirty Lies and False Promises
Does the SEO company promise you that it will be able to guarantee you a number one ranking on Google for your keyword? If so, walk away because this definitely smells bad.
These types of promises are a dirty lie; because there is no way that any company can guarantee a number one ranking on Google. Search engine rankings are determined by a huge number of factors, some of which the SEO Company cannot control. Google’s ranking algorithm is one of the most closely guarded secrets in the world and no one has control over the search results and rankings. If they are making these promises, they are likely trying to swindle you out of your money.
They Are Ridiculously Under-priced
Sometimes you will find SEO services being offered on sites such as Elance or Odesk for a tiny fraction of what the professional companies are charging. You might think that this is a great way for your company to save money, but have you considered why these services are so cheap?
Just like you would carefully inspect discount produce for signs of bruising or rotting, you should be extra critical of discount SEO services. Most of the time, you get what you pay for.
How Highly Are They Ranked?
Google the SEO company themselves and take a look at how well they are ranked on the search results for relevant keywords. You wouldn’t want to eat at a restaurant where the owners wouldn’t eat their own food, so why would you use an SEO company that couldn’t even get their own website to the first page of rankings.
If they can’t rank themselves highly, how do you think they will be able to provide that service for you?
They Are Too Secretive
If you are working with an SEO company and they are dodging your questions about the technical details of their SEO campaign, you should start to get the hit that something smells rotten. A good quality SEO company will always have an open door policy and should be happy to explain exactly what they are doing to your website. If they are hesitant to share the details with you, it might be a sign that they either don’t know what they are doing or they are using fishy SEO techniques.
Some SEO companies provide you with great service, but unfortunately not all of them do. These are just a few signs that you can look for in order to sniff out a rotten SEO company before they waste your time and money.
Do you know how to spot a rotten bad apple SEO company amidst the good ones? Here are some tips for spotting and avoiding them.