If you own a website or business and you want people to know about what you have to offer, then you need to employ internet marketing techniques. As you know there are millions of websites and businesses online selling different types of products and services in different niches, and they all are competing and struggling to be located by customers and visitors. No one is going to locate your website unless you make solid efforts that will not only encourage or entice people to your site but make them come back for more. Internet marketing can be achieved through different methods but there are those methods that are highly effective, so you need to pay more attention to them.
Search Engine Optimization
There are two ways through which you can promote your site; advertising and SEO. As a small business owner with little capital you might not have all the resources to fund very expensive advertising campaigns like the big companies do, so what is the alternative? Search engine optimization (SEO). This is an online marketing method whereby you make your website or blog suitable enough to be noticed and indexed by search engines like Google, Bing and Yahoo e.t.c. A site with good SEO will get plenty of traffic through organic search from varieties of keywords, and is completely free of charge. To do proper SEO for you site you need to regularly add new and unique contents, do good and simple graphic design and get natural back links to authority sites.
Article Writing And Marketing
Writing articles for the purpose of internet marketing has been there from the beginning of the internet and is still relevant until today. Whether you’re writing the article to add to your website or you want to send it to article directories for the purpose of back linking you need to make sure that it is unique, human readable and fresh. You also need to include keywords that are relevant to your business in the articles so that people can easily locate you through search engines. Your articles should also be an informative piece with resources that will help people solve their problems, and not a sales pitch. Submit your articles to as much article directories, ezines and article bank as possible so as to boost traffic to your site.
If you don’t have a blog connected to your business then you need to do so. Blogging is one of the latest ways people use to drive traffic to their sites and boost their online marketing campaign. When you update your blog on a regular basis with information that can help people solve their problems, then you can rest assured that they will come back again and again. This can also help you increase your search engine ranking, traffic and sales. The good thing is you can start a blog for free using platforms like blogger, WordPress and livejournal.
Social Media Marketing
With millions of people logging into their social network profiles everyday there is no better way to promote your business online than through social sites like Facebook, Google plus, twitter, MySpace etc. You can do this by creating pages, profiles and groups and connecting it to your website to get traffic. You need to post interesting articles and messages, make comments and start a conversation so that people will notice you. Another good thing about social media is that you can get instant comments and recommendations, and interact with your customers directly to get their opinions.
This is relatively new but it’s gradually getting plenty of attentions from every corner of the online marketing world. Videos are great because all the visitors need to do is to click on the play button and watch the visual presentation. No need of reading long pages of articles that may sometimes be boring. Make videos that will interest and entertain people and upload it on sites like Google and Vimeo after adding your contacts to get more traffic to your website.
Sam Anderson is an online marketing expert. He acts as a consultant to businesses that want to make the most of their online marketing by performing bespoke marketing and SEO services for them.