February 22, 2012

Link Building for SEO Purposes: A Few Pros and Cons for this Popular Practice


Many webmasters have taken to doing what they can to make marketing their website quicker and easier. This includes looking for ways to make Search Engine Optimization speedy and simple. SEO can be time consuming and difficult, particularly when it comes to getting inbound links to your website. It can take a lot of time and effort, and it may not lead to the results you want. This has led many webmasters to decide to purchase links for SEO purposes. This is a common practice, but it is a bit contentions. There are pros and cons to buying links for SEO purposes, and you need to weigh these before you decide whether or not buying these links is the right decision for you.

The Pros:

Buying links is quick and easy and effective. It is a popular practice because it works so well and so simply. When you buy links, you spend only a tiny fraction of the time link building. You don’t have to do any of the leg work. Additionally, you know that these high quality sites will indeed by linking to your site. Since you can get a lot of great links all at once when you buy them, you will start seeing results, and you will see them quickly. Depending on the rest of your SEO efforts, how many links you have and more, you may see higher search ranking, more visitors and more income in as little as a few weeks.

The Cons:

The biggest con is that buying links is against the rules for many of the major search engine. Link buying for SEO purposes is explicitly against the Google Terms of Service. This makes many people view link buying as a Blackhat technique that is comparable to cheating at a game, making it something unethical. The biggest con is not what people think about link buying, but the problem is what Google will do if they catch you. Google may simply knock your site down the search rankings a few notches. At the very worst, they may wipe your site from their index, making your website unsearchable. Google is serious about issuing penalties to offenders, as they have penalized big sites before. They previously reduced JC Penny’s rankings for buying links, and Google nixed BMW from the index previously.


Link buying for SEO purposes can be easy, quick and quite profitable. It can also be terribly risky; if you get caught and end up with your site removed from the directory, all of your efforts and the money you spent are wasted. That being said, lots of folks are buying links for SEO. They know the risks, but they are chasing the great potential rewards. No one cans say whether or not you should buy links for your site, as that is completely up to you, but just be sure that you weigh out the pros and cons before you buy links for SEO.

Sandra Sell is freelance writer interested in seo, online marketing, clean my mac, and different software programs.

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  1. I rarely create comments, but i did a few searching and wound up here Link Building for SEO Purposes: A Few Pros and Cons for this Popular Practice | And I do have a couple of questions for you if it’s allright. Could it be simply me or does it give the impression like a few of the comments look like written by brain dead folks? :-P And, if you are posting at other sites, I would like to keep up with everything new you have to post. Could you make a list of the complete urls of all your public sites like your linkedin profile, Facebook page or twitter feed?

  2. Interesting and valid points you shared on Paid Link Building for SEO purposes.

    My “two cents” on this is that there are just way too many other completely FREE ways of getting even better results than you do with paid link building services.

    I started an article series on “How to link building for SEO strategies” that gives many other forms of link building ideas and resources that any successful blogger/website owner and yes, even webmasters could implement to achieve great results.

    My biggest con for paid link building services: When you have to stop your service for some or another reason, your links stop working too. They are not permanent. That means you can have from top to rock bottom results within a matter of a couple of hours.

    Take the time, do some initial work yourself, which in many cases you do once and don’t have to do again; they’re permanent which is vital and they often yield far more valuable and effective results.

    Great to connect with a fellow South African blog; sounds like you might even be based in Cape Town like me? How cool is that!!

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