When I was advised to add a blog to my website I thought that filling it up would be easy. The first few posts I added were a pleasure to write but after a few days worked picked up a notch and it was 2 weeks before I managed to add a post. It was rather like when I kept a diary as a child, I would write for a few days and them nothing for weeks write again and then perhaps leave it for a month or two. I found that my blog was on the bottom of my priority list.
Blogs Help Search Engine Optimisation
Although it may not sound important a blog is actually an important part of getting your website seen and found. It can help to bring in more customers and build trust with your visitors, helping to persuade them to buy into you in a gentle and natural way. I knew all this I just found I couldn’t get myself into the habit of writing, and that was becoming a problem.
Although I had several regular clients I really needed to boost the amount in order to take the business one step further. I decided to get hard on myself and really make an effort with the blog I had added to the site. A schedule was a great place to start so I opened excel and started to work out a plan. Including in my schedule were details such as:
- Public holidays and major events happening for each month
- Keywords I wanted to focus on for each month
- Products to mention/push/use as inspiration for each month
- Blog titles to write about each month
I started off by adding just two per week as I didn’t want to set unreachable targets. The idea was to form a habit and grow from there, and I was really pleased by how it worked. On weeks when I knew I had a lot on, be it work or family commitments I would spend Sunday night adding the posts and scheduled them to upload automatically. When I was going away on holiday I would create all of the posts in advance again.
Being Strict and Motivated
After about three months I would say my habit had been formed, and the traffic to my site was certainly improving. I had managed to attract some regular visitors who left comments and shared what I wrote on their social networks, which gave me a really great boost. I am not going to lie, even just adding two posts per week was an arduous task and some nights I found I was staying up into the early hours to make sure something was uploaded. Sometimes writing was easy, other times it was difficult and it would take me hours to come up with just a few hundred words.
Determinations to Make the Website a Success
Now I have started to add a blog post each day and I am still finding the process easier on some days than on others. The good news it the hard work is paying off. I have managed to take on new regular clients and the one off work has also been coming in. A blog does work wonders but it’s not easy, you do have to really push yourself to maintain one.
The Decision to Outsource
I am now at the stage of outsourcing my blog posts, a decision I haven’t taken lightly. With the increase of profit coming into the business I have managed to put aside some money each month which is for my marketing. Although this is a step I am slightly concerned about I know that the blog will be in good hands, and perhaps together we will be able to increase the posts to two or three per day, which would be fantastic for the site and the business as a whole.
If you are finding your blog difficult to maintain copywriting services could provide an answer.
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