June 27, 2012

SEO 101: How to Make Your Pages Search Engine-Friendly

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One of the best things you can do for your website is to make sure that you have pages that are search engine friendly. You can have the best looking site and it will be worthless if it is not indexed by search engines and made available to people searching for your product and services.

So how do you make your Web pages search engine-friendly?



Make Your Content Indexable

With search engines, the simpler your Web pages are, the better your chances of getting them indexed. Text content is the best and you are less likely to meet difficulties in adding your pages to search engines. But we live in advanced technological times, so it is understandable that some site owners would want other elements on their sites. What do you need to remember to make sure that all of your content is indexable?

  • Avoid Flash animations and Java. Flash animation might be pleasing to the eye, but it is not seen by search engine spiders. No matter what content you put behind these Java or Flash animation, it will not be indexed by search engine. If you really need to have these animations on your site, you should supplement it with text so that search engines would have something to index in that particular page.
  • Use alt attributes for images. While people visiting your page can identify an image as that of a dog, a cat or a butterfly, search engines cannot. Alt attributes can provide clues to search engines as to what that image is all about.
  • Transcribe video and audio content or provide a good description. This is especially true if you want your multimedia content to be indexed by searched engines.

Tip: If you want to know just how your Web page looks like to a search engine, download tools like SEO Browser ( or take a look at how Google caches your Web page.

Make Your Pages Crawlable

Make sure that every page on your site is linked to another page in your website, which is ultimately linked to the homepage. Search engine spiders start crawling from the home page, then works its way to the second level pages and then deeper into your site. If there is a page on your site that are not linked anywhere, there is no way for search engine spiders to find them.

A good way to make sure that all your pages are linked is to have a site index that lists down all your pages and its corresponding links.

But there are others that might not be that easy to correct. Examples include:

  • Pages that are hidden behind forms. If you tell your visitors to sign up first before getting access to a certain page, that page may not be visible to search engines.
  • Links found in Javascript. If you use Javascript to put together links, then these links may not be found by search engines .
  • Links in Flash and other plug-ins. If you render your navigation in Flash, then you are in big trouble because search robots cannot read Flash.
  • Blocked by robots.txt. Robots.txt files allow you to block certain pages from being indexed.
  • Problematic frames. While, by default, frames are crawlable, there might be some organizational issues that might cause some of your links to be hidden.
  • Too many links on the page. If you put hundreds of links on one page, then search robots will stop indexing these links at some point.

Optimize Your Page Correctly

One of the biggest things you can do to make your pages search engine-friendly happens on the page itself. Avoid stuffing your page with the keywords as to make it more readable by search engine. The tips you need to keep in mind:

  • Use the keywords at least once in the title tag near the beginning.
  • Place the keyword once near the top of the page.
  • Use the keyword and its variations two to three times in the copy.
  • Use the keyword in an alt attribute.
  • Use the keyword in the URL of the page.
  • Use the keyword in the meta description tag.

Use shorter URLs

Shorter URLs are much easier to index. Also make sure that you use your keyword in your URL while also making it easier to read and understand. If you need to separate words, use hyphens instead of spaces and underscores.

Use the canonical tag to avoid duplicate content

Duplicate content can happen quite often in a website. For example, your regular and print version of the text, or one having a URL vs. Using canonical tags help you organize all your unique content to have only one URL.

Use Rich Snippets

Rich snippets may not be required to have a search engine- friendly page, but you could drive more people to visit your page if you include these data that could give more information about your site when displayed on search results.

Located in San Diego, CA., SEO Inc. is a Search Engine Optimization Company specialized in creating SEO, Social Media, and Local Search Marketing solutions for businesses of all sizes.

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