Online content is the lure which fishes new opportunities out of online waters. It’s how you catch the intrigue of consumers. Moreover, it’s how you keep present consumers interested in your brand. If content is the lure, then it needs a lot of attention. Consider the following tips related to SEO content.
Do Not Stuff
In the very beginning of SEO, there was a direct relation between the number of occurrences of a particular word and how a page would rank for that term. There are a lot more factors involved in the process. However, if you didn’t know, you might begin ‘stuffing’ keywords on pages in unnatural ways. Unnatural meaning it does not read as if it is written for people; it reads like it was written with the purpose of ranking well. That’s not great for people marketing; moreover, it’s not great for ranking on the engines either.
Content is for Users
Every brand wants others to think they’re super; but, there is something that many brands don’t ‘get.’ Being ‘super’ is for the consumer to say and not the brand. How often do you think a consumer comes across self-congratulatory marketing content? Think about yourself as a consumer. It happens quite often. Do you think consumers really think a brand is going to say it’s anything but the best? Rather than self-congratulatory sentiments, tell consumers how a service/product is going to make their lives better. That’s the best kind of content, content that is user focused.
Viral is not Catchy
Don’t listen to tips about viral content. There is absolutely no way to determine if something is going to go viral or not, regardless of the ‘expert’ recipe. There are way too many factors involved to house the ability to create such a recipe. Don’t focus on creating viral content. Focus on creating content your users want. Alternatively, viral content is great for a few days at best. Then what? It’s back to focusing on your target market. If a piece of content gets really popular, that’s all the better; but, don’t bank on it happening.
Many brands selfishly include links to brand-owned content only. This is an SEO mistake. Do you think there are other resources on the same topic, which can help your readers? Sorry to insult some brands, but there is plenty. Enhance your content and the ability to help others by linking to outside resources too. It shows your brand is a leader in its space.
James Brown works with a team of writers at WebiMax, addressing online business needs for clients of all sizes and industries.