For most companies, generating leads may be the ultimate benefit of making and maintaining a social networking presence. First things first though, in order to use social media as a highly effective lead generation device, you first have to generate a subsequent amount of traffic — fans for the Facebook page, followers for your own Twitter account as well as a LinkedIn company web page and so on.
The more enthusiasts and followers who feel your social networking presence, the greater reach you will have. And the greater your reach means the increased potential to generate more leads.To help you on your way, listed here are eight guaranteed methods to expand your social networking reach.
1.Optimise Your Online Presence:
First off, you must make certain your online presence is perfectly optimised and as personal as possible. Make certain the bios/profiles for all your social media accounts are complete and they include clear as well as concise descriptions of yourself, your business, your company logo and your website link. Also start taking care to optimise your social updates as they are starting to show more and more in the search results. Be sure to optimise your Google page, your tweets, Facebook posts and LinkedIn organisation status updates with keywords related to your business, as this could help you to get found in the search results.
2. Promote Your Online Social Presence Everywhere:
And by everywhere, I mean absolutely everywhere that you can — on various pages of websites and on your weblog. Even if you’re a brick and mortar business, consider putting your social media details on the signage inside your storefront. Also use them in print marketing, on your company cards and in your e-mail marketing signatures. Almost all social networking sites these days are in possession of official ‘follow’ buttons that you can on put on your website and blog. Alternatively, consider creating your own personal button and then link it to your social media accounts. Twitter, for example, offers a recognised follow button that allows your site visitors to become a Twitter follower of you or your business with only one click!
3. Reveal Useful, Valuable Content material:
It’s not sufficient to promote your own presence. You need to create an online presence that is actually something worth following to begin with. Make sure your own tweets, Facebook posts and LinkedIn updates contain valuable, helpful and engaging material. Avoid product-focused content material and make sure that your social updates contain educational content which has the potential to attract more enthusiasts and followers. Individuals follow brands in social networking because they’re searching for something useful, not because they would like to know about how awesome your services and products are.
4. Add Social Sharing Buttons to all Your Content:
Just as you ought to be promoting your interpersonal presence in as many places as possible, you should also be enabling your website visitors and email subscribers to talk about your content using their personal networks as easily as you possibly can. If you are not doing this by now, take a moment to consider adding social sharing buttons (e.g. Share on Facebook, Tweet This) to all your content or individual blog posts, in all email communications, on your landing web pages for your free downloads, inside the pages of your eBooks and so on. By encouraging your audience to talk about your content, you will have better potential to achieve a broader target audience that extends beyond your own direct network associated with followers and fans. If those individuals like the content material that their buddies are sharing with them from you, they might be inclined to becoming direct followers or fans with you, as well!
5. Find, Follow, Become a Fan and Build Strong Relationships With As Many People Inside your Industry As Possible:
Use tools such as Tweet Grader, Tweets Search and Twellow to recognise other Twitter users inside your industry. Start following all of them, participating in conversations and engaging their conversations. Find and follow other influential industry experts and bloggers then retweet, like or become a fan of their content. Follow back anybody who follows you. Participate in tweets chats and hashtag discussions like #FollowFriday (#FF). Start following some of the people your followers (and also the people you’re following) are following, as well!
6. Interact With Fans and Followers Regularly:
Just as you ought to be regularly sharing useful and informative content, you should also actively be monitoring your own online presence and getting together with your fans as well as followers. Request questions from them, be interesting and participate in discussions to produce a presence worth following.
7. Offer Incentives to Entice New Fans/Followers:
If possible, try and make it so that your social media presence is authoritative and a must-follow. Research shows 58% of social media users expect unique offers from companies they are actively following, so consider providing exclusive promotions or offers available only to your social media fans and followers. Create a Facebook contest and allow it to be a requirement for users to ‘like’ you or your page to become eligible. Produce an offer exclusively for your Twitter followers that cannot be obtained elsewhere. Create your campaign in a way that ensures users need to follow you to be able to receive specific benefits or promotions.
Building your ideal social networking reach will take a while and at times might be very frustrating, but if you’re committed to the steps above, I can virtually guarantee you’ll start to see the results you want.