Using social media as a marketing tool has become as big of a necessity as having a website. Consumers today are using social media for everything—to learn more about your business, to earn discounts on businesses and even to make customer service inquiries and complaints.
But you can’t simply create a Twitter account, send out a few tweets and think that you’ve nailed marketing on Twitter. There are certain tricks that can be done to help you gain the most from your Twitter marketing efforts. If you want to use Twitter for marketing, and you want to use it successfully, then you need to implement the following tips.
Gain a following.
You can push out the best messages in the world, but if there’s nobody there to hear them, you’re not going to be successful. The best way to gain a following is to promote your account wherever possible. Add a link to your Twitter account on your company’s website, in your emails, on your company’s newsletter, on in-store signage—wherever you can.
You also need to start following people of your own, and in return, they may follow you. Make sure to seek out those who are priorities in your industry, and if you know the names of your best customers, make sure to follow them too.
Before you start pushing out your own content, get your feet wet on Twitter by retweeting information you find interesting or commenting on the tweets by others. This helps you start to build a presence, shows people that you’re active, and can help you increase your following.
Share useful information.
When you decide it’s time to tweet on your own, make sure that you refrain from the self-promotion and provide information that your customers will find relevant and useful. Provide links to information that your audience can use. Ask questions to gain their insight. Tweet something that will get them interested, and then feed off this to continue engaging them. Every now and then, you can throw in a shameless plug. As long as you keep it to a minimum, your audience will accept it.
Tools like Hootsuite and Sprout Social allow you to automate your content. Automation can help you keep a constant flow of information on your Twitter feed without your constant need to physically be on the site. While automation can help make social media monitoring a bit easier, you need to limit the amount of information you send via automation. If you content starts to sound like it was written by a robot, or if you stop engaging in conversations and only push out information, you’re going to lose your audience.
When you have a Twitter presence, you need to be prepared for everything, which is why it’s important to constantly monitor. You will have people ask your opinion about certain topics, you’ll have customers reaching out to you to answer their questions, and you’ll even have disgruntled customers using the site to try and defile your company. You need to make sure that you know how to handle all of these situations. If you don’t respond, you’ll either lose your following or make a certain situation worse.
Marketing on Twitter is an important way to mingle with current and potential customers, learn what’s being said about you and also market your business. Though it can be overwhelming at first, stick to these tips to help you become a Twitter pro in no time.
This article was written by the team at SEOMap. To read more of their work, click here.