Your goal with your email list is to make your subscribers happy. You have to keep them engaged with you and raise their interest toward you and what you’re delivering in your emails. Then, your ultimate goal is to make them follow you and act upon your recommendations. There are things that will make your subscribers not happy with you. You should avoid those things when you send emails to your subscribers. Here are 5 things you must not do when sending emails to your subscribers:
1. Sending email without any real value
Most people want something from you when they subscribe to your mailing list. They want value. If you can send them valuable information in your email, then they will stay as your subscribers. But, when you start sending emails that contain no other than advertisements, they will delete your emails immediately without thinking about reading them. This includes sending emails that contain poor content or low quality information. Your subscribers will hit the unsubscribe button immediately.
2. Sending emails that contain hype
Sometimes, hype is important in your marketing strategy, but don’t send emails with hype to your subscribers. Why? That’s because those emails look like spam emails. Are you paying attention to many spam emails that you receive daily? Those emails are full of hype, right? Therefore, you shouldn’t put too much hype in your email. It is better to inform about a product rather than to spread hype about it. This is true when you’re participating in a product launch. It is better to inform your subscribers about the product rather than contribute to the hype. It will give you better result.
3. Writing in third person
Write your email as if you’re talking directly with your subscribers. Avoid being too formal and talking in third person. People won’t be impressed with that. Instead, you should be more personal with your audience. You can sometimes tell them jokes to make your email more interesting.
4. Talking too much about yourself
Talking too much about yourself will make your emails sound very selfish. The goal of your email marketing campaign should be to help your readers and support them. You should also communicate with them and answer their questions. Talking too much about yourself will only make your emails sound boring for your readers. Who wants to know about your accomplishments? Your readers care much about themselves rather than about you. Also, if you want to generate sales, this approach will guarantee you a failure.
5. Fill your email with links
Use links only if you want to show your readers some additional information. Do not place too many links in your email, especially if those links are affiliate links. Those links will only clutter your email, and readers often become confused in diferentiating between content and advertisements. As a result, they will eventually feel frustrated with your emails.
Those are the things that you must not send to your subscribers when you’re conducting an email marketing campaign. Those things will prevent you from successfully converting your subscribers into customers. So, be aware of those mistakes.