Many companies are moving away from Facebook and Twitter and creating a Google+ page for their business. Though Google+ is still new, many businesses have realized that it offers an array of different features that are more beneficial to their business than simply sharing posts and tweets with their customers.
If you’re new to the Google+ scene, here are a few tips to help you create a great business page that will help you generate interest.
1. Create a complete page.
Once you have set up the initial account, you will be able to create the profile and add information about your business. It’s extremely important that you fill this page out completely and use keywords to describe your business. Google+ will help you rank in the search engines, and a more complete profile that contains popular keywords will help you move up the ranks quickly. If your page is lacking information or isn’t using the right keywords, your Google+ page will not get much traffic and will sit low on the search engine results pages.
2. Use hover text to your advantage.
If your business name appears in Google+, users have the option of hovering over your name with their mouse, and a small blurb of information will appear to let them know more about you and what you have to offer. Make sure that you add content to this area that will give users the best possible idea of what it is you have to offer. This can make or break whether or not they follow you.
3. Use links.
Google+ allows you to add links to certain parts of your business page, so make sure that you do this whenever possible. Links are one of the main components in determining where your page is ranked in search engines, but it also helps users find you when performing their own searches. Plus, if you’re linking back to your website, it will give your site the chance to earn a great deal of traffic, which can be extremely beneficial to your business.
4. Share interesting information.
If you don’t use Google+ to be social, you’re not going to build a strong following. Use this channel to share information with your customers. Give them insight into your business and also provide them with the information that they want. When your content is more valuable to your consumers, it will keep them interested in your business page and keep them coming back for more.
5. Promote your new page.
Once you’ve launched your Google+ page, make sure that you spread the word. Place links in your email signature line and on your website, newsletters, email blasts and other social networking channels. You can also have flyers or posters created and place them inside your business. When you let your customers know where they can find you, you’ll easily build up a quick following of dedicated individuals.
Using Google+ for business is a great way to reach a larger audience and interact with your following on a different and more personal level. In order to have the best Google+ experience, you will need to use these tips to create a great business page that will not only be attractive to your audience, but also help you generate traffic.
Caleb Grant is a keyword strategy expert and writer for SEOMAP – a group specializing in SEO keyword research.
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