There is no doubt that social media has become a part of most people’s lives. There are an estimated 995 million users on Facebook and 500 million users on Twitter. This is a fantastic source of people in one place where you can market your business.
Many businesses now have business pages, but to make the most of it and gain actual custom from the site you must use your page to its full potential.
Page name…
Consider a strong name for your page. It must of course include your company name, but it is also helpful to give some sort of indication of what you do, so if anybody should see your page name in passing, they immediately know what you do, and if you are of interest.
For example:
Kirsten Hendrich Jewellery: Immediately it is obvious what the page has to offer. Those who have an interest in jewellery will be tempted to click on the page, and possibly even visit the pages website.
It is also a way to attract fellow competitors. It is a great place in which to network and connect to members of your industry. There are always updates with opportunities and relevant news if you connect with relevant industry pages.
Interesting updates…
Your updates must captivate others. Pages which constantly boast how well everything is going is a huge turn off. People like to know real information. What you are doing, where you work, news, and images of products is a great start.
Really consider your posts, what would you find interesting reading? Research other pages, and keep a note of anything you see that you feel is interesting or attracts a lot of attention from its fans or followers, and replicate this approach in your own way.
Links to your website…
When you are advertising a new product on your site or news, instead of uploading an image or placing the news on your actual page, place a link to your website.
For example:
Kirsten Hendrich Jewellery: We have some amazing news!! Read our latest blog to find out about our exciting developments on our blog (insert link)
This was you will instantly attract visits to your website where your company products are actually based. Some are likely to read your blog post and leave, but it is introducing them to your website and they can get a feel for your branding and products, while other might actually take a proper look around your site, some even making a purchase!
List your details…
When you click on a page, make sure the most important information is in the about box on your actual page. This would be your website. You want people to visit your website and see what you have to offer. Therefore, you have to wave it in front of their face. If they have to find your website, unless they are very interested, they won’t bother to actually click the about us link on your page. Make it visible in your Twitter byline and on your Facebook font page.
Images…
You can insert your own background in Twitter and a cover photo in Facebook. Utilize this tool. Upload an image showing exactly what you do. Don’t make it too artistic and unclear, show clear images of your product rather than ambiguous artists shots. Therefore new page visitors can instantly see what you do, rather than loose interest and have to search for what you offer. Always remember people have limited time, and guard their time well, so make it easy!
Social media success is different for all businesses. Quite often it takes some trial and error to see how you connect with your individual fans. Make sure you use these tips to get started so that your website is visible.
About the author: Kirsten works within hosting and marketing. She works for Who Is Hosting This? helping companies looking for reliable hosting, get set up online.
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