Social media has become a major contributor to the success of the biggest companies worldwide. Marketing strategies now make use of social media in order to generate leads, engage clients and overall become more profitable. Here’s how you can make social media work for your organization.
When it first hit the mainstream market not so long ago, Twitter became immensely popular among the business community. Using 140 character “Tweets”, it gave large organizations a new way to communicate with clients and potential clients.
Airlines use Twitter to advertise seat sales and handle customer service complaints while Starbucks uses it to let you know about a free latte day or to advertise their latest create a drink contest.
Your company needs to be using Twitter. Creating a loyal following is an important part of staying relevant and that is truly what social media is all about. Those who can adapt will be the ones who survive.
Don’t have time to get your Twitter profile off of the ground? Look for a digital marketing agency that can help create your Twitter profile and start getting those loyal followers on board. They can even maintain the site if you don’t have staff dedicated to social media yet.
This social media giant recently went public and boasts more than 750 million active users. There are several ways to market successfully using Facebook, through Pages, Articles, Videos and Groups.
Whether you already have a Facebook Page or you’re looking to get one up and running, making connections and creating long-term relationships with your client base is an important part of brand awareness and increasing revenues. Try writing regular articles (even if they are links to a blog post) and tagging clients who have asked questions in them.
Blogs
There are hundreds of millions of blogs out there, with only a very small percentage that are actually read. Do you know what those that are frequented most are doing that the others do not? They are providing a value added service to their customers without making the entire ordeal feel like a sales experience.
So many people use blogs to sell a product or service over and over again, that readers just don’t want to come back. The content has to be well written and engaging and should be relevant to the industry or market that you work in, but have nothing to do with your product.
For instance, if your line of work involves technology, blog posts should cover news stories like the recent (hefty) fine levied against Google for privacy infringement as well as your analysis on whether or not the judgment was the right one and why.
When you can draw in your clients with engaging content you’ve already won half of the battle. You’ve made yourself more visible and they will find their way to your product or service themselves once they’ve hit your website.
Interaction will determine your success or failure with social media, so make sure that if you don’t have one already, that you either dedicate a staff member to managing your social media networks or outsource the work to an advertising agency.
If your Twitter page lies dormant, then it isn’t making much of an impression. Clients are using social media to voice their concerns about billing or to file a complaint against an employee, so dealing with the problem quickly and publicly is great for your corporate image.
The whole purpose behind social media is to connect people, and when you connect people you create communities. They key is to establish yourself inside of this community and maintain your place as the leader. Are you maximizing your social media marketing potential?
Tom Johnson is a writer for ZenoInternational.com. Zeno Digital Marketing is a digital marketing agency in the UK offering web design, search marketing and social media services.
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