In this present day and age, social media has become a necessary and powerful tool for businesses to widen their target audience, reach and acquire millions of new customers, as well as build and consolidate their online presence. With the evolution of social media from tools for personal use to highly efficiently yet unbelievably affordable tools for businesses and brands, the ability of a business to fully utilize the potentials for higher revenue generation and profit maximization is necessary to achieve great results on little budget.
Unlike other tools used in business promotion and brand exposure and marketing which require hefty amounts to operate and maintain, social media is not only cheap to start up but also cheap to use, maintain and upgrade. Its continuous evolution has opened up new avenues and created new channels for business promotion. Below are some social media tools and their role and importance in helping businesses reach millions of new customers.
With its audience running into hundreds of millions, Facebook is one social network that cannot be ignored; A smart business is able to understand the far reaching effects of a Facebook ad and is willing to pay the little fee attached to such exposure. Businesses who advertise on Facebook can easily attract potential customers and get new business deals on Facebook. The business page application also allows businesses to have their own online space where they can put up news, updates and current activities of the business for new and prospective customers to see and use. A Facebook page also helps to consolidate the relationship between a business and its customers, who can in turn, help build customer loyalty.
LinkedIn is a professional site created for businesses and profe
ssionals of like minds, interest, objectives and aspirations to come together to share views, ideas, opinions and experience. LinkedIn is a powerful social media tool used for networking. LinkedIn help businesses to get business deals, partnerships and sponsorship or investment, depending on the business, need. It also helps to expose the business to a wider audience and removes the limitations set by offline advertising. LinkedIn also provide advertising services that are cheap and easily accessible for small and large businesses alike.
The beauty of twitter lies in its ability to aid business promotion and awareness at the speed of light – for free. Twitter works like a chain reaction; followers help retweets about a business to their different followers and encourage their various followers to retweets to those following them & help; and it continues to spread. The level of exposure a business can get from twitter lies in the number of followers a business can acquire, Twitter followers can help promote a business via retweets or help the business to spread via use of hash tags made in the business name.
An active twitter account creates a human angle to a business and it makes followers feel closer to the business. Twitter helps to improve the business – customer relationship and the reward of this include goodwill and free business promotion.
Other social media tools include blogs and websites – which act as electronic diaries for a business’ day to day activities and cheap
business promotion. Another important tool is ‘Pinterest- which allows a business to pin and share images of its activities, products and services with its followers in real time. Pinterest classifies these images into boards with different headings and pin onto a corkscrew- design setup on the business’ wall.
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