With only 200 million accounts (50% of them only being regularly active), twitter is far behind Facebook that has more 800 million accounts. But is it a waste of time for those 200 million that have accounts on twitter?
By educational classification 38% went to grad school, another 38% went to college and 49% went to no college. Education has a huge impact on the type of market you’re looking at. 55% of twitter users are females and 45% male. A third of the worlds twitter users are from the US. These are the most important demographics for marketers when defining your target market.
With the statistics we can see very clearly that twitter is nowhere near Facebook. But does twitter want to be near Facebook? Twitter can be a niche market for bloggers and businesses targeting higher education groups as well as higher income groups. People can market themselves, showcase their stuff, widen their networks and even find a job on twitter. 42% use twitter to learn more about products or services. 41% provide opinions about products and services and 31% ask for opinions. Tweeple really trust the old fashion word of mouth which is now bigger than ever. Something companies can use to their advantage.
I am not stating the less intelligent don’t use twitter but rather the more curios. 25% of twitter users have no followers, which make them lose interest in this communication platform. Generating followers takes an awful lot of time if you don’t know what you are doing. 45% of twitter posts are nonsense so it is important to choose who you’re following, and sift through the spam.
Some more facts are that 40% of twitter users don’t publish anything, 20% of the users on twitter are responsible for 80% of the content. This probably means you use it or you don’t. With these statistics everyone can conclude their own opinion. For marketers I will say this is definitely no waste of time. With a clear definition of your target market you can closely choose who to follow to pick up trends see opinions and know what’s going on in the world almost immediately. You can also do something to your company’s image instantaneously, either damage control or IPO’s. Twitter can make or break a brand and it’s defiantly worth spending some time on this social platform.