At first, there were a lot of complaints about changes, but, now that you’ve gotten over the initial bumps in the road that came with Facebook’s integration of Timeline for business pages, it’s time to focus on getting the most bang for your social buck.
Despite the initial hemming and hawing, the changes Timeline presented to business owners and marketing managers have been mostly positive. As always, change is never easy, but in working through adversity and dealing with constraints and limitations, we can often approach problems differently, often resulting in better, more creative solutions.
Now that we know what we do about Facebook Timeline, here’s how your business can better embrace the change:
1. Select an awesome cover photo image
The addition of cover photos was one of the most-dynamic new features to appear with Timeline. Use a custom image that features one of your most-popular products, or people using those products.
There are some guidelines from Facebook that you must adhere to, though. Be sure to avoid adding graphics that would be considered calls to action, pricing messages or basic contact information. Remember, Facebook wants users to spend as much time as possible on Facebook — not send them to another website.
2. Update your Facebook URL
Your URL on Facebook, also known as your vanity URL, can be customized (e.g., facebook.com/yourcompanysname). Previously, businesses could only establish the vanity URL and leave it be — changing it practically required an act of Congress. Recently, however, Facebook has made it easy to change your URL — but beware! A business can only change their URL once, so make it count!
3. Update the “About” section
This is where you can really make hay. Filling out the “About” section of your page as completely as possible can be a real boon for your business. This includes the basic information, such as your location, phone number, office hours, etc. — But don’t neglect to post an optimized company overview telling potential customers who you are and what you can do for them.
4. Find the right sharing strategy
We are frequently asked what the best times are posting on social media. Our answer: “It depends.” There are various studies out every-other day indicating the best times to post. While there might be optimal times to post, they might not be right for your business. It takes some experimentation. Pay close attention to the type of information being shared the most and when that sharing occurs — and don’t relegate your social activity to normal office hours. Extend out to weekends and evenings to see what gets the most traction.
This guest post is written by Gerald Ford is a social media marketing consultant and blogger. He would like to invite you to find out more about NC internet marketing at clickoptimize.com.
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