February 15, 2012

USA vs UK users on Pinterest


Seems like the UK and US are from two completely different universes if we look at the Pinterest users.  For every person in the UK using Pinterest 60 people use it in the US. It is also overall a younger group of users that use it as well as having a higher income. The UK and US have at least a few aspects in common such as it is mostly ladies that are Pinterest,  and most of the users are from college. The UK audience at first glance looks more sophisticated, and bothered with work, while the US seems more concerned to use Pinterest for recreational purposes.



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