Facebook recently launched a new free tool which could help you generate additional sales. Although it’s only in beta form and therefore, not available to all local business Facebook pages, Facebook Offers promises a great way for your local business to drive Facebook engagement and sales. So exactly what is Facebook Offers? They are online coupons which will display on your Facebook page.
As a local business, you’re able to create a clear pitch for your offer and if your fans are interested in receiving the “offer,” they simply click on it. Facebook will send the fan a coupon which can be printed or displayed on a smart phone for redemption.
If you’re ready to get started with a Facebook Offer keep the following local business tips in mind:
- Set a realistic expiration date. For a great offer, you may want to keep the offer period fairly brief, but you do need to allow enough time for fans to notice the offer and have an opportunity to utilize it.
- Use a catchy photo utilizing your product. Consider incorporating a photo showing someone using the product or service you’re promoting in the offer.
- Make the discount significant enough to drive action. You want your customers to be excited about what you’re offering them. Further, you want them to talk action and talk about your product or service. Therefore, make the offer truly great. Further, help drive your fan following on Facebook and recognize loyal followers by making your offer only available through Facebook.
Your local business doesn’t have to do all the promoting of this local business offer. A story is added in the timeline of all individuals who claim an Offer. Therefore, unless a Facebook user has changed his/her preferences to not show Offers claimed, the individual’s friends will be exposed to the offer as well without the individual having to say a word. Additionally, as with regular Facebook stories, there will be a link at the bottom of the Offer allowing a fan to click “share.”
It’s wise to also spend some time preparing what items your business wants to focus on upselling to customers who utilize the Facebook offer. Perhaps select a complementary product or service to highlight at a slight discount. No matter what you choose to do, set aside some time after the promotion to analyze what worked well for your local business during the promotion and what did not go as planned. It’s vital to analyze the process so you’re able to better drive desired customer actions during your next Facebook Offer!
Are you interested in learning more about Facebook Offers? Consider reading How To Use Facebook Offers To Promote Your Business by Social Media Magic and visiting Facebook’s Offer Help Page.
Chris Marentis, considered an expert in the field of local business online marketing, is the CEO of internet marketing company, Surefire Social,