One of the car companies at the forefront of social media and online advertising is Ford Motor. The company has used social media in order to promote its latest products such as the new 2013 Ford Fusion. In addition, Ford has even built a port that makes it possible for users to decide which social media content they would like to view. Here are a few things we can learn from Ford’s social media efforts.
Integrate Your Social Media Efforts
Ford’s social media accounts aren’t single units separate from one another. Ford’s site social.ford.com pulls content from their various social media channels such as Youtube, Twitter, Facebook and Flickr and allows users to specifically select which content they want to view. It’s good to have a lot of different social media accounts; however it is even better if you can put it all together somehow and create a channel where it all comes together.
Make Use Of As Many Social Media Channels As Possible
Ford isn’t just using the super popular social media sites such as Youtube and Pinterest. They are also making use of sites that may have less buzz at the moment such as Flickr and Scribd. Flickr is a site that allows users to upload photos and Scribd is a document sharing site where users can upload the documents. One way of finding lesser known sites is by using the search phrase “Sites like Pinterest” or “Sites Like Scribd” into Google.
Make A Fun And Useful App
Apps are bigger than ever before and can be used to launch a new product, showcase the features of a particular item or provide useful data. For example, Ford used a custom app in order to promote the new 2013 Ford Fusion which gave the user a realistic view of what it would be like to actually drive it utilizing the vehicle’s advanced technology systems such as lane assist. Dealers across the nation such as Ford Kaneohe are expected to offer the Fusion for sale next year. A large number of consumers own smart phones and use apps; it would be a shame not take advantage of this.
It makes sense to produce a tool, whether it be an app or online too that provides use. However, don’t forget that entertainment can be as equally powerful. Many of Ford’s videos integrate advertising with entertainment. One good example are the recent videos featuring popular Host Ryan Seacrest in order to promote the new Ford Focus. Consumers enjoy videos that can make them laugh; it can be just as effective as a harder sell.
Written by Jacqueline Star – An author specializing in the automotive business and industry.