So you’ve been browsing the internet and you notice how most website owners and blog developers are going on about their PageRanks and how to achieve better ratings. Pages with higher PageRanks are more likely to appear at the top of Google search results, according to a Google employee commenting on their support site.
PageRank (PR) is a means of establishing your page value through calculating the web community’s reaction to it by, means of a unique algorithm. When a site links to your site, Google sees it as a vote on how amazing and life changing your site was. Maybe not life changing, but it does at least give an indication that the other site liked your content enough to drive traffic to you via their website.
Site A likes Site B, so Site A links to Site B, which Google interprets as a vote. Previous websites realised this and created link farms, casting votes to their sites. Mighty Google noticed this though and banned link farms and changed their algorithms to weigh the site’s voting authority according to the PageRank of that site and the relevance of site A to site B.
The exact algorithms however are locked away, probably in the secret Google X labs. This prevents people from misusing the algorithm and bending it to their whim which would give them a big advantage.
Why is PageRank important for my site?
When someone starts a new business, they immediately (or should) start building an online presence. Using search engines such as Google, Yahoo!, MSN, and Ask can only be an advantage to your online business campaign. Being listed on the search engines won’t put you on the first page of the search results and that’s why you need an online presence, as well as a SEO optimised website (which entails PageRank, linkjuice and many other factors).
So what should I do to gain PageRank?
Before we start, let me say that most strategies might become obsolete as time passes. This is due to Google constantly changing their algorithm to determine PageRank. One update might favour newly posted articles, while the next update will favour highly commented upon articles and lose interest in newly posted articles.
This merely prevents everyone from gaining the advantage by figuring out the algorithm. It’s better this way, since no one can monopolize the search rankings, making for a fair playing field.
Steps to improve your PageRank score:
- Don’t waste time on link exchange, since it’s a slow process and the results aren’t often as amazing as you expect them to be.
- Obtain high quality inbound links by giving viewers a good reason to do so. Create quality content, add valuable comments to their articles and build an online presence, so that people will recognise you as an authority figure. Building a good relationship with web administrators will ensure, in the long run, that you will receive highly valued links to your site.
- According to Google, they don’t frown too heavily (said with a pinch of salt) on duplicate content, unless you post it as it is. Instead add your own insights and research with the content you copied. If you do use content from other sites, then use a 2/3 unique content posting ratio, where you post at least two unique articles out of the three times you post. Remember to give the original website recognition for the awesome article with a backlink.
- Start signing up to social media sites such as Facebook, Twitter, Digg, Delicious and reddit. Google picks up that yourcompany.com is active on the internet and ticks you off as a “real company”.
- Add your website to directory listings (dmoz.org or local directory listings) to get indexed faster
- When creating a domain name, try to get your exact brand name or keyword in the URL.
- Fill in those meta tags (meta descriptions, meta keywords and title). Currently, Google says they aren’t being factored in the algorithm…but you never know, they might just bring it back.
- Go to other people’s blogs and add valuable content and, hopefully, they will give you a “do follow” link from their site if they think you deserve it.
- Update your content at least once or twice a week. This goes hand in hand with inbound links, as you want to entice links to your site with interesting content. The more visitors you get to your site due to unique and constant updates, the higher chance there is of achieving inbound links.
- Comments are also a factor in your articles popularity. If your article has many comments, (non spam ones) then it will be seen as a hot topic and will add to the value of the page.
Create a sitemap of your domain and add it to your Webmaster Tools. A quick way of doing that, is using code which pings the search engines to crawl your pages.It works on Bing and Google.
You will receive a message that the submission was successful.
• As mentioned on ROI’s blog, according to Google, there have been a few updates concerning their PageRank algorithm.
• Recent events or hot topics.
• Regularly recurring events.
• Frequent updates.
As always I’ll leave you with an informative video, enjoy the stylings of an SEO Rapper, dropping rhymes about PageRank