Getting a web video integrated into your website is a great way for you to broadcast your products and services in a concise and engaging manner. The video content generates interest in your website and what your organization has to offer. There are a number of ways to use video on the internet and you can create a huge impact on potential customers searching for your products and/or services. Overall, a video is able to communicate with a global audience, and there are no barriers such as time and distance because it can be viewed from anywhere across the globe.
What is the process of developing video content for the web?
- The first two things that you need to consider before beginning production are the message and the audience. The message, or the “story”, is probably the most important component of a successful video. A story is a creative way to explain what your business does and why it does it. In addition, the audience really needs to be considered since this is who you are trying to connect with on a long-term basis.
- After you’ve brainstormed about the story and audience, you should start to draft a creative brief. Your creative brief typically formalizes the video’s outline and describes the audience. In addition, the creative brief presents objectives of the video content and identifies the possible concepts for carrying out the story.
- Once the initial ideas and plans are in place, focus on developing a tentative schedule for the video. Even if you’re not sure how long the entire project will take, it is important to at least have some timeframes to communicate to the production company.
- Once you have come up with a creative brief and tentative schedule for your website video production, you can get a proposal from the company that is going to produce the video. The creative brief really provides a video production company with a solid foundation for developing a realistic proposal.
- After identifying the appropriate vendor, your video production project typically involves three key phases: 1) Pre-production, 2) Production and 3) Post-production. The video production company guides your organization through these phases and ensures the project adheres to the creative brief.
- After the video is finalized and approved, your organization now turns it’s focus towards distribution. Once again, lean on the creative brief to ensure the video is effectively distributed to your audience. In this key phase, the video is embedded within your website and distributed across various online channels for a wider reach.
Tristan Pelligrino is the co-owner of 522 Productions (web video production company) and specializes in developing video content for the web. Tristan also runs 522 Digital, a digital marketing company in Virginia.